maaco
A little bit country. A little bit punk. And a whole lot of rappin’ Granny.
Maaco's most recognizable brand asset, the "Uh-Oh, Better Get Maaco" tagline was revitalized by flipping it on its head. The campaign, "The Upside of Uh-Ohs," features original songs that put a positive spin on common "Uh-Oh" moments. It's a daily reminder that with Maaco, people can stay on the "upside" no matter what challenges they and their vehicles encounter.
Role: Agency Producer
Broadcast, OTT/CTV & Paid Media