Auto collision repair leader CARSTAR sought to boost brand awareness across two continents. Recognizing the shared border and commonalities like car ownership between the United States and Canada, but also their distinct differences, a tailored approach was adopted. Separate campaigns were developed for each country, both leveraging humor and relatable human experiences to position CARSTAR as the premier destination for resolving car accident damage.

US Campaign

Broadcast, OTT/CTV, PreRoll, Paid Social, Radio